Our recent collaboration with Michigan State University’s standout guard, Tyson Walker. This partnership embodies the essence of the NIL (Name, Image, and Likeness) movement, offering a fantastic opportunity to support and empower student athletes like Tyson. By collaborating with these talented individuals, we not only highlight their exceptional skills and dedication on the court but also help them leverage their personal brand off the court. Our collaborations aim to create unique, high-quality apparel that resonates with fans and supports the athletes’ journeys, paving the way for their success in all aspects of life. This initiative not only enhances the athlete’s visibility but also fortifies the connection between fans, the community, and the athletes they admire.